Brand guidelines

Resources for presenting the Privy brand consistently and professionally.

Download assets

Figma

Naming and usage

"Privy" is a single word, always spelled with a capital “P”. It is the brand name of both our company and our products (not “Privy app”). Provide plenty of space around Privy assets. Make them big or make them small, but give them room to breathe. They shouldn’t feel cramped or cluttered.

Brandmark

The Privy brandmark should be used in all references to Privy as space allows. Monochrome usage is preferred with the brand colors to the left.

Logo

For tight layouts or logo-only grids, the Privy logomark is a concise way to refer to Privy. Use with good judgment for your audience, as the Privy wordmark has stronger brand recognition.

Protected by Privy mark

The Protected by Privy mark is included on all default UIs. It can be removed with the enterprise whitelabel solution.

Colors

Privy's primary brand color is coral. White and off-black are preferred for monochrome brandmark usage, while the brand color is typically reserved for backgrounds.

This is a friendly reminder that the provided graphics are proprietary and protected under intellectual property laws. Do not alter these files in any way, display these graphics in a way that implies a relationship, affiliation, or endorsement by Privy of your product, service, or business. Do not use these graphics as part of your own product, business, or service’s name, or combine these graphics with any other graphics without written consent from Privy. Get in touch if you have questions.