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Building the future of sports gaming with Football.Fun

How Football.Fun is using Privy to transform sports fandom into an interactive, token-based game

Debbie Soon

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Oct 16, 2025

Football is the world’s game, and its audience keeps compounding. FIFA estimates five billion football fans globally. Just last month, over 4.5 million fans from across 216 countries and territories entered the presale draw for the opportunity to land tickets for the World Cup in 2026. 

Football.Fun is capitalizing on this global fandom. By blending fast-paced token trading with prediction markets and fantasy sports, they are introducing a new spin to fantasy football, all while prioritizing accessibility, fun, and maximum rewards for players.

Fantasy football reimagined

Today, the Fantasy Premier League alone counts over 11.5 million players in the 2024/2025 season. Globally, the fantasy sports market is worth roughly $30 billion, with double-digit annual growth ahead.

Yet most fantasy products still feel like spreadsheets. They are slow, static, and disconnected from the energy of live sport. Football.Fun set out to build something more kinetic: a real-time game where fans can play, trade, and predict in sync with every match.

By building onchain, the team saw an opportunity to introduce liquid, transparent markets that make fantasy sports more dynamic and reward real insight and timing. But for something as mainstream as football, the challenge was clear: deliver all the excitement of crypto without any of its friction.

This means the team needed:

  • Instant, intuitive onboarding that feels native to existing fantasy apps

  • Embedded wallets that work across sessions and surfaces

  • A partner who could move fast with them and show up when it mattered

Why Privy

Football.Fun evaluated building login and wallets in-house, as well as other vendors. Ultimately, they chose to build on Privy to benefit from:

  • Frictionless onboarding: Privy’s seamless login and embedded wallets let Football.fun convert curious fans into active players in seconds.

  • Progressive security: Start simple, but add protections such as multi-factor authentications, as players level up and start accruing higher value in their wallets.

  • Developer-friendly experience: Clear APIs, a wide range of primitives, and a team that supported them through their integration.

“We know we made the right decision with Privy. It was far faster to build on Privy than it was to build our own wallet infrastructure. But beyond that, the Privy team is always available when we need them, and continues to provide amazing dedicated support.” — Adam, Founder of Football.Fun

Today, using Privy, players can enter the Football.Fun experience and start trading without any crypto knowledge. Having secure wallet infrastructure under the hood also meant that Football.Fun was also able to focus its energy on refining game mechanics, and designing more rewarding experiences for players. 

Last but not least, when launch windows get tight, be it ahead of matchdays or marquee fixtures, the team knows Privy’s support is on-call to help, ensuring smooth, reliable operations when it matters most.

What’s next for Football.Fun

Next, Football.Fun is gearing up for its most ambitious phase yet: the launch of the $FUN token. After a successful free-to-play beta with over 80% of players still active since February, the team is introducing a token designed to build network effects and reward loyal players and supporters.

Staying true to its player-first philosophy, $FUN comes only after Football.fun’s product, community, and revenue foundation have been firmly established. Beyond the token, NFL is next: bringing the same onchain, real-time experience to American football fans and uniting both audiences under Football.fun’s umbrella brand, sport.fun.

The team is also rolling out new features like in-app referrals, credit card onboarding, and player airdrops to make gameplay even more rewarding. With continuous product updates, expanding sports coverage, and a growing global community, Football.fun is well on its way to becoming the most rewarding, and most fun, way to engage in sports. Crypto just happens to be the way it’s done. 

Privy is excited to power the entire sport.fun ecosystem, as they redefine how fans play, trade, and connect through the games they love.

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