Powering unified, multi-market trading experiences with VOOI
How VOOI uses Privy to scale secure onchain trading across crypto, RWAs, and exotic markets
Debbie Soon
|Nov 27, 2025
As more trading activity moves onchain, expectations are continuing to evolve. Transparency, latency, and global access are no longer differentiators; they have become table stakes. What users want today is continuity: a single balance, a single interface, and an experience that feels coherent regardless of what they trade or where liquidity lives.
Most products on the market solve different parts of this equation. Some offer high-leverage crypto perps. Others focus on RWAs or more exotic markets. Certain platforms aggregate liquidity, while others reduce friction through gasless trading or simplified onboarding. Despite these advances, the experience can still feel fragmented, with opaque routing and siloed balances across asset types. Many users also lack visibility into the DeFi protocols they are interacting with.
VOOI set out to challenge that assumption entirely.
A single trading experience built for all markets
VOOI set out to build a trading environment where users could move seamlessly between crypto, RWAs, and more speculative or exotic markets. To do this, the team unified the experience across three levels: interface, balance, and execution.
First, VOOI collapses every supported market into a single trading environment. Whether a user is trading a crypto perpetual, a RWA-backed instrument, or a more niche market, the surrounding UX does not change.
Second, VOOI removes one of the most persistent points of friction in DeFi: the need to manage fragmented balances across chains and protocols. Instead, the product exposes a unified trading balance, allowing users to concentrate liquidity and simplify risk management.
Finally, execution is routed to wherever terms are best. Users do not need to understand which DEX is involved or how liquidity is sourced; VOOI abstracts those decisions while maintaining onchain transparency.
The result is a trading experience that feels consolidated and intuitive, yet remains decentralized at its core.
How Privy comes in
To ship VOOI V2 on a compressed timeline, the team needed wallet infrastructure that could eliminate onboarding friction without compromising on security or flexibility. Privy allowed them to move quickly while letting them retain full control over how wallets, key management, and session logic were implemented.
The integration process played a meaningful role. The VOOI team described it as straightforward and efficient, giving them access to a more sophisticated wallet abstraction layer than other solutions offered. With Privy, VOOI could support social login, Telegram onboarding, seamless session persistence, and onchain custody without the burden of seed phrases.
The team had also seen Privy in production through integrations within their ecosystem, including Ostium, the DEX protocol VOOI supports. Seeing Privy operate reliably in adjacent products strengthened the decision to adopt the same infrastructure.
Most importantly, Privy helped VOOI compress their development cycle. With V2 timelines tight, wallet abstraction significantly accelerated the build. Support throughout the integration was immediate and consistent, eliminating delays during critical stages of development.
"Privy's infrastructure facilitated the development process at a moment when time was a crucial constraint." — Will K, CEO of VOOI
Onchain trading on a global scale
Since launching V2, VOOI has scaled at a pace that reflects both the demand for a unified trading experience and the depth of its community. More than 200,000 users have signed up, with most onboarding through Telegram or Privy-powered embedded wallets. Trading volume has crossed $23 billion cumulatively, reaching up to $6 billion a month.
VOOI’s momentum extends beyond raw usage. V2 has trended globally on X, captured roughly three percent of pre-TGE mindshare despite no token in market, and become one of the most referenced pre-TGE projects in Korea. The response underscores a broader shift toward onchain trading that feels consolidated and accessible.
What’s next
VOOI is now preparing for its next phase: the upcoming token generation event, additional DEX integrations, a mobile trading app, and the launch of VOOI V3. Each milestone is designed to move VOOI closer to its goal of becoming a truly global, unified trading environment. Privy is excited to continue powering the wallet layer behind this expansion as the team introduces new markets and trading primitives.
