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Introducing enhanced user analytics in the dashboard

Helping you build better products through clearer wallet and user insights

Ted Dunstan

|

Dec 10, 2025

At Privy, we’re building the account layer for the internet. That starts with giving teams the tools they need to understand how their apps are actually performing. This includes analysing how users show up, how wallets get funded, and how value moves through the system over time.

Until now, analytics in the Privy dashboard have offered a light snapshot of activity. Today, we’re starting to meaningfully expand that foundation.

We're introducing enhanced user analytics in the developer dashboard. This brings deeper historical visibility into your app’s usage so you can track conversion, spot drop-offs, and make smarter decisions about growth.

Visibility that helps teams move smarter

Across consumer apps, trading platforms, fintech products, and AI agents, developers tell us the same thing: having clear, reliable insight into how users progress through their app is essential to building great experiences.

Great products start with great visibility. Bringing wallet activity, funding behavior, and engagement patterns into one place helps teams move smarter and make more confident decisions.

Our mission has always been to make it as easy as possible for teams to build delightful crypto products at scale. Enhancing analytics is a key part of that: giving developers a simple, trustworthy surface to understand how their app is performing so they can iterate quickly, make informed decisions, and better support their users.

What’s launching today

Today’s release brings a clearer, more structured view of user and wallet activity directly into the dashboard. These surfaces are designed to give teams better signal on how their app is performing and how users are engaging over time.

Wallets snapshot

(Ethereum and EVM chains, Solana, Sui, BSC, Tron, Hypercore, HyperEVM, and Abstract)

  • Total number of funded wallets 

  • Total balance held across all wallets (current assets in wallets)

  • Asset breakdown per wallet

User snapshot

  • Monthly active users (MAU) over time

Together, these views help you quickly answer core questions: Are users funding their wallets? Are they coming back? When has engagement risen or tapered off?

What’s coming next

As teams scale, they need deeper insight into how value moves through their product. This means understanding not just who is active, but how wallets grow, transact, and sustain engagement over time. 

Our next set of analytics will focus on exactly that: bringing clearer views into money flowing in and out of your app, richer historical sampling of wallet behavior, and additional context that helps teams interpret what they’re seeing.

These additions are designed to round out the picture of user and wallet activity, giving developers the clarity they need to understand long-term engagement and growth.

Clarity as a core part of the account layer

Today, Privy powers over 100 million accounts, processes billions of dollars monthly, and supports a growing range of consumer, trading, fintech, and AI apps. As more products get built on crypto rails and rely on wallets as their account layer, developers need clear, dependable insight into how users engage and how value moves through their app.

Our aim is straightforward: give teams the signals they need to understand usage, make informed decisions, and ship better experiences. No noise, no vanity metrics; just practical visibility that helps builders move faster with confidence.

As we continue expanding this surface, we’d love to hear from you. What analytics would help you better understand your users and grow your app? Let us know – your feedback directly shapes what we build next.

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